Human moments.Agentic momentum.

Agentic video engagement hosted on your website.
Sequel is the only platform where real human attention, full buyer context, and AI-driven action all happen in the same place.
G2
Rated 4.5/5

Trusted by enterprise and growth teams

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SEQUEL

This is your website.This is your webinar.

Most platforms take your audience off-site. Sequel keeps the highest-intent moments where they belong — on your domain, inside your environment, connected to every signal your buyers are already producing.
Webinar embedded on a website

Your audience showed up for you. So why are you sending them somewhere else?

Every time you send an audience to a third-party webinar platform, you break the journey. They leave your website, and you lose the session data and behavioral context. The signals that should be routing accounts to sales are disappearing into a platform you don't own. And when the event ends, you're left exporting CSVs and guessing what happened.
You put in the effort, but you're giving away the returns.
What most platforms do
Your website
Redirect to third-party platform
Audience leaves your domain
Data siloed
Follow-up delayed and generic
What Sequel does
Your website
Event runs on your domain
Audience never leaves
Data captured as it happens
Action happens while intent is live

Sequel is built on one deliberate choice.

Your webinars and virtual events run directly on your website — on your domain and in your environment.

That one decision changes what's possible before, during, and after the event.

You know exactly who is in the room.

Every attendee is a recognized visitor on your domain, matched to your CRM, enriched with web session data, identified as they arrive — not after the fact.

50% higher conversion
Carta
You see the full buyer journey, not just the session.

What they did before the event, how they engaged during it, what they do after — all on one continuous surface. Not four tools stitched together.

$4M+ pipeline
CaliberMind
You can act while the moment is live.

Route a high-intent account to sales. Trigger a personalized follow-up. Surface a CTA during the session. The highest-intent moment in your buyer journey doesn't have to go to waste.

77% more pipeline
Salesloft
You stay visible where buying decisions now happen.

When Sequel publishes AEO-ready content from your events directly to your domain, your brand is the one AI assistants surface when buyers are researching.

50% growth in brand traffic
Storylane
before. during. after.

The real value is in what happens around the webinar.

Most platforms only capture the session. Sequel captures the full arc — and acts on it while it's still warm.

Before

Your buyers are already signaling.

Before anyone joins the session, you already know who they are — pages visited, content consumed, company identified, ICP match scored. You capture all of it because the event lives on your website, in the same environment where those signals originate.

During

The highest-intent moment in the buyer journey.

Questions asked, polls answered, resources accessed, time in session tracked — Sequel's built-in AI records it all and customizes the attendee experience in real time, while your prospect is most engaged and most likely to act.

After

Momentum, not follow-up.

Contacts and accounts are scored and your CRM updates automatically with AI-generated intent summaries. On-demand video is instantly available on your site. Sequel AI Studio repurposes webinar content into AEO-ready blog posts, clips, and social assets — published directly to your domain.

Event types

Whatever your program looks like, Sequel was built to run it.

Six formats. One platform. All on your website.

Sequel Agents

AI teammates that run your entire video program — end to end.

Most platforms give you tools. Sequel gives you agents — four of them, each with a specific job, all running in the background so your team can focus on strategy instead of execution. Tell Sequel Agents your ICP and strategy once; it remembers, and every agent gets sharper with every event.

Build

Your event program, created before you open a doc

Tell it your goals and audience — it suggests titles, sessions, formats, and speakers, then builds and launches the series.

Generates series concepts and session plans

Recommends speakers and formats based on your ICP

Schedules and launches without manual setup

One platform replaces them all. And it costs less.

Most teams are paying for four or more tools to run a video program: a webinar platform, a video host, a landing page builder, an AI editor. Sequel replaces all of it — and keeps your data where it belongs.
Webinars & Virtual Events
ZoomON24Goldcast
Video Hosting
WistiaVimeo
On-Demand & Repurposing
PathFactory
In-Person Events
AcceleventsZuddl
Web Personalization
Qualified
AI Content Creation
OpenAIClaudeGemini

Built different. Here's what that means in practice.

Audience location
Data ownership
Buyer signal capture
CRM activation
Follow-up quality
AI capability
Content discoverability
Data compounding
Traditional Platforms
Sent off your domain
Platform-controlled
Partial and siloed
Manual, post-event exports
Generic email blast
Layered on after the fact
Static, off-domain
Resets with each event
Sequel.io
Stays on your website
First-party, you own it
Unified and real-time
Automatic, in-the-moment
Intent-personalized routing
Built ground-up for agents
AEO-ready, published to your site
Enriches with every event
Results

Teams like yours are already seeing success with Sequel.

RevPartners
40,000+
hours of new website traffic generated from a single event series.

“We’re ranking for our top 5 keywords and topics since we can host webinars on our website with Sequel. It gives us the power to capture topical interest and drive traffic to where we can convert it.”

Colt Steingraber
Colt Steingraber
Senior Team Lead – Marketing,
RevPartners
Learn more
G2 Best Relationship Mid-MarketG2 Webinar High PerformerG2 Momentum LeaderG2 Leader Mid-MarketG2 Best ResultsG2 Most ImplementableG2 Best Usability
Integrations

Sequel isn't just where your webinars live. It's where the signals from them go to work.

Most platforms stop at the event. Sequel connects to the rest of your pipeline motion. Engagement data flows directly into your CRM, intent tools, and AI workflows in real time — so a high-intent attendee is scored, routed, and in a rep's queue before the session ends. The webinar isn't a standalone event. It's a signal. Sequel makes sure it gets somewhere.

Salesforce PardotWebflowClayEloquaZapierWordPressMarketoWebhooksSalesforceHubSpot

Enterprise-grade, from day one.

Sequel is where enterprise GTM teams run their most important programs.
Learn more
Amazon
Navan
Confluent
Sendoso
Checkmarx
athenahealth
Salesloft
6sense
BMC
ZoomInfo
Chargebee
Datadog
What enterprise teams depend on us for

White-glove customer success

A dedicated team that knows your program — not a help-center ticket queue. Customers call it the best support experience they have ever had.

Global infrastructure

Server localization lets you choose where your data lives, with SLA-backed uptime for programs across time zones.

Compliance built in

Audit-ready certification tracking in every event, purpose-built for regulated industries.

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FAQ

Frequently asked questions

Your audience is already giving you the signal. Start acting on it.

See what changes when your events live on your domain — and what AI can do when it has real, first-party context to work with.
Get a demo
Join Carta, SalesLoft, Mutiny, 6sense, and 250+ teams already running events on their own websites.
Amazon
HP
Clay
Human moments. Agentic momentum.