Host Conferences on Your Website

Welcome back to Sequel Academy! Today, we’ll explore hosting conferences on your website with Sequel.io. We’ll go through the dashboard settings and show an example of your potential conference layout. Start by creating a key event for the opening ceremony or keynote address to collect all registrations. Use Sequel registration or a third-party option like HubSpot or Marketo. Remember to enable cross-event registration, allowing attendees to navigate different tracks without registering again. This simplifies the user experience and helps gather engagement data. The registration confirmation email is vital, as it provides the link for accessing all events. Include key speaker highlights to engage attendees. Adjust the wait time for post-event emails to correspond with your last session, and disable the no-show notifications for later sessions. For your website, ensure each session has its own page to enhance user navigation and engagement. Include speaker profiles, session details, and relevant resources on these pages. Finally, send a single follow-up email after the conference to recap and direct attendees to on-demand content instead of multiple thank-you messages. With these tips, you can effectively host conferences on your site using Sequel.io! For more resources, check out other content on Sequel Academy. Good luck with your next webinar!