Virtual Summits

Run Virtual Summits That Actually Hold Attention

When a flagship event matters, the experience can’t fall apart

For many B2B teams, Virtual Summits are marketing “lightning strikes” – some of the biggest moments of the year. They include partner launches, category education, new product and integration launches, and pipeline-driving programs that take months to plan and involve dozens of speakers.

But once an event grows beyond a single session, traditional webinar platforms aren’t built to handle that complexity and the cracks start to show.

Attendees are left asking where to go next. Teams scramble to manage agendas across pages and tools. Drop-off between sessions eats away at the impact of something that was supposed to be a centerpiece of your marketing strategy.

When attention is hardest to earn, losing it to confusion is a risk most teams can’t afford. That’s why Sequel now offers marketers the ability to easily build and run multi-track Virtual Summits. 

 

Built for marketers

This will feel familiar if you are responsible for running complex virtual events, not just webinars.

If you plan multi-day summits, partner events, or conferences with multiple tracks, you have likely felt the tension between what you want the experience to be and what your tools can actually support.

Demand Gen teams feel it when engagement drops between sessions, Marketing Ops feels it when asked to stitch together one-off builds, and marketing leaders feel it when a flagship event looks fragmented instead of intentional.

If your events are simple and single-session, then your everyday webinar platform can probably handle them. If they are not, this release is for you.

 

Why traditional webinar platforms fall short

Most webinar tools are built for one session at a time. Once you try to layer on multiple tracks, speakers, or days, you end up improvising.

At best, you can stitch together a decent experience with a complex workflow that takes time to build and must be maintained every time there’s a change to the agenda or program. At worst, agendas live on static pages, session links are buried in emails, and navigation depends on attendees figuring out where and when they should go next by themselves. When that happens, people miss sessions, momentum stalls, and the brand experience suffers at the exact moment it should feel strongest. Making it all feel cohesive often means custom pages, manual work, or engineering support.

The result is not catastrophic, but it’s incredibly inefficient and often means that the time you should have spent driving registrations is spent setting up the event itself. 

 

A more intentional way to run Virtual Summits

Sequel’s Virtual Summits are designed to fill the gap created by traditional webinar platforms.

Now, with Sequel, your team can run full Virtual Summits as a single, cohesive experience, embedded directly on your website or hosted on a Sequel microsite.

Instead of stitching things together, the multi-track experience structure is built in. Agendas, speakers, sessions, and navigation all live in one place. When one session ends, attendees are seamlessly and automatically guided to what comes next.

Because your Virtual Summit lives on your website, it fits naturally into the rest of your Sequel workflows. Engagement happens on your site, data stays first-party, and the event feels like a deliberate extension of your brand, not a collection of links and scattered calendar invitations.

 

How Virtual Summits work

Sequel Virtual Summits are multi-track events hosted on your website (or other owned domain), with all attendee registration and engagement data synced with your CRM. They’re easy to build, with an intuitive, visual, flowchart-style interface for setting up tracks and sessions.

Within the builder, you have plenty of options for customizing your Virtual Summit, including:

• Offering live or Simulive sessions
• Customizing session titles, descriptions, and durations
• Adding speakers
• Configuring CRM settings and mappings

As any event planner knows, setting up multi-track Virtual Summits can be complex, and getting session and track timing right while also making sure attendees can easily move from session to session is crucial. Sequel solves for this by allowing event admins to simulate the Virtual Summit attendee experience before taking it live. 

 

What your audience experiences

When attendees join your Virtual Summit, they’ll start in the keynote or opening session and when that’s done, they’ll be prompted via a pop-up to choose which track they’d like to join next. The pop-up is automatically customized to your brand based on the brand color settings you’ve established within Sequel. 

Clicking on “Join Now” in the pop up with take attendees to the first session in their preferred track. 

After their breakout session, you can choose to keep them in the breakout track for additional sessions, or bring your audience back together for another keynote. 

What this unlocks day to day

With Virtual Summits, teams can now:

• Keep attendees oriented from start to finish: Clear agendas and session flow reduce confusion and drop-off.
• Run multi-track events without custom builds: No engineering tickets or one-off microsites to maintain.
• Deliver a consistent brand experience: The entire summit lives inside your owned website environment, not a third party URL.
• Preserve momentum between sessions: Smart navigation helps attention carry through the event instead of resetting each hour.
• Turn complex events into repeatable programs: What used to be a heavy lift becomes a reliable, streamlined playbook.

Best of all, Virtual Summits provide marketing teams with rich, first party intent data at the contact and account level via Sequel’s Audience Insights – data that teams can use to orchestrate follow on campaigns that turn webinar attendees into pipeline.

 

How teams use this in practice

Different teams will use Sequel’s Virtual Summits in different ways:

• A demand gen team runs a two-day virtual conference with parallel tracks, confident attendees will move naturally through the agenda and therefore able to focus their time on turning event attendees into qualified pipeline.
• A partner marketing team hosts a joint summit without juggling separate session links for each partner.
• A marketing ops team supports a flagship event without building or maintaining a custom microsite, and is able to seamlessly access unified customer journey data combining website page visits and webinar behavior to provide marketing with lead scores and account- and contact-level intent signals.
• A CMO approves a high-visibility summit knowing the experience will reflect the brand, deliver a high quality attendee experience, and generate pipeline – all without taxing the team’s time.
• Marketing teams reuse the same summit structure for future events, saving weeks of setup time.

These are not edge cases. They are the scenarios that break most existing virtual event setups and prevent marketing teams from doing more of these types of programs.

 

Getting started is straightforward

Virtual Summits live directly inside Sequel and are available as an add-on to customers with Sequel Business and Enterprise plans. If you’re already a Sequel customer, you can easily add Virtual Summits to your plan, create a summit, add sessions and speakers, and publish the experience on your website or a Sequel microsite. There is no separate system to manage and no special setup required.

 

The bottom line

If Virtual Summits are a meaningful part of your strategy, the experience should feel as thoughtful as the investment behind it.

Sequel Virtual Summits help teams run multi-session events that flow, hold attention, and stay true to the brand.

If you want to see how it works in your own environment, your Sequel Customer Success Manager can walk you through it or help you get started.

👉 Book a demo to learn more about Sequel.