Simulive and Webinar Automations

Live-quality webinars—without being live every time

Webinars work, but running them live, every time, doesn’t scale.

Modern B2B teams are expected to produce more webinars, reach global audiences, and prove pipeline impact—often with smaller teams and tighter timelines. Yet the traditional “go live and don’t mess it up” model creates friction at every step: presenter availability, time zones, execution risk, and manual engagement management.

Today, we’re changing that.

We’re excited to introduce Simulive Events and Webinar Automation—two new capabilities that help teams scale high-quality, interactive webinars without scaling live effort.

Together, they unlock a new way to run webinars: consistent, engaging, and revenue-grade—on autopilot.

The problem with “live-only” webinars

For years, webinars have been treated as one-off, high-effort moments. But that model is breaking down.

Marketing teams tell us the same things over and over:

• “We can’t keep asking speakers to present live across every region.”
  
• “Our best sessions only happen once—even though the content is still relevant.”
  
• “Engagement depends on the host remembering to launch polls or CTAs at the right moment.”
  
• “One mistake during a live event can tank conversion.”
  

Live webinars create urgency—but they also create operational drag.

The result?

Fewer sessions, inconsistent engagement, and missed pipeline opportunities.

A better model: Simulive + Automation

With this launch, Sequel introduces a smarter way to run webinars—one that separates content delivery from engagement quality.

Simulive Events: pre-recorded, but truly live-like

Simulive Events let you schedule pre-recorded sessions to run at a specific time—playing automatically on your Sequel Virtual Stage as if they were live.

From the attendee’s perspective:

• The event starts on time
  
• The session plays seamlessly
  
• Chat, Q&A, polls, and CTAs are fully interactive
  

From the host’s perspective:

• No pressure to present live
  
• Full moderation tools still available
  
• A private backstage mode for host coordination (attendees can’t see or hear you)
  

It’s not a replay—it’s a live experience powered by pre-recorded content.

This means you can:

• Run the same high-quality session across time zones
  
• Reach global audiences without midnight presentations
  
• Reuse your best content without sacrificing engagement
  

Webinar Automation: engagement that runs itself

Great content isn’t enough—timing matters.

With Webinar Automation, you can schedule engagement actions to run automatically during your event, minute by minute.

That includes:

• Polls
  
• CTAs
  
• Resources
  
• Engagement overlays
  

Once scheduled, these actions trigger automatically based on your event timeline—whether the session is live or simulive.

With Simulive and new webinar Automations, there’s no more:

• Forgetting to launch a poll
  
• Missing the perfect CTA moment
  
• Relying on manual execution under pressure=
  

Automation locks during the event to ensure everything runs exactly as planned, while still showing real-time status in a visual timeline.

The result: consistent, high-converting engagement—every time.

Why this matters for pipeline

Simulive and Automation aren’t just about convenience. They directly impact revenue outcomes.

When engagement is predictable and repeatable:

• More attendees interact (polls, Q&A, CTAs)
  
• More signals flow into Sequel’s Audience Insights
  
• Sales gets cleaner intent data
  
• Follow-up becomes more relevant—and more effective
  

And because everything runs on your website, not a third-party platform:

• Traffic stays on your domain
  
• Engagement data remains first-party
  
• Attribution stays intact
  

This is webinar execution built for revenue teams, not just event hosts.

Designed for modern marketing teams

These capabilities are especially powerful for:

• Demand Gen teams scaling webinar programs
  
• Marketing Ops teams standardizing execution
  
• Product marketing running repeatable demos and launches
  
• Lean teams doing more without burning out speakers
  

One team can now run:

• More sessions
  
• In more regions
  
• With less live effort
  
• And better data
  

A step toward the Intelligent Website

This launch is also an important milestone in Sequel’s broader vision. By standardizing delivery (Simulive) and execution (Automation), we’re laying the groundwork for what comes next:

• AI-recommended engagement moments
  
• Personalized CTAs based on audience behavior
  
• Event experiences that adapt in real time
  

This is how webinars evolve from one-off campaigns into always-on, intelligent experiences—powered by your website and connected directly to revenue.

Start running smarter webinars

Simulive Events and Webinar Automation are now available in Sequel.

If you’re ready to:

• Scale webinars without scaling live effort
  
• Deliver consistent, high-quality engagement
  
• And turn every session into a revenue signal
  

👉 Book a demo and see how Simulive and Automation change the way your team runs webinars.