Sequel In-Person Events

We’re excited to announce a major expansion to Sequel’s capabilities—In-Person Events. Designed to complement your existing virtual event strategy, this new feature empowers marketers to plan, host, and analyze in-person experiences such as executive dinners, workshops, and meetups—all from within Sequel.

Available as an add-on for both Growth and Business plan customers, In-Person Events bring the same intuitive workflows, robust CRM integrations, and powerful automation you’ve come to expect from virtual events—now tailored for real-world engagement.

Plan and Promote with Flexibility

• Landing Pages or Embed Options: Use Sequel’s customizable landing pages or embed registration directly into your existing website.
• Custom Registration Modes: Run RSVP-based events, invite-only experiences, or open registration—all while collecting responses directly in the dashboard.
• Bulk Upload and Edit: Effortlessly import large participant lists and update statuses in one go.

Smarter Communication and Email Blasts

• Email Customization: Craft custom email templates for invitations, confirmations, or reminders.
• Audience Segmentation: Send targeted emails to specific attendee groups (e.g. invited, confirmed, no-shows).
• Scheduling: Set emails to send at precise times or as automated follow-ups.

Streamlined Event Check-In

• QR Code Generation: Each attendee receives a unique QR code for fast, contactless check-in—no app required.
• Mobile Friendly: Hosts can scan QR codes from any mobile phone using a simple password-protected link.
• Real-Time Attendance Tracking: Monitor check-in timelines and manually mark attendees or no-shows in your dashboard.

 

Post-Event Sync and CRM Integration

• Mark Attendance: Finalize who attended vs. no-showed post-event.
• Follow-Up Emails: Thank attendees or reconnect with no-shows using dynamic email templates.
• CRM Sync: Push all event participation data to your CRM (Salesforce, Marketo, HubSpot, etc.) with a single click.

 

Hybrid-Ready and Fully Connected

Want to run hybrid experiences? Sequel’s in-person flow also supports virtual layers—allowing attendees to engage online through Q&A, polls, and CTAs, while still being tracked for in-person check-in and follow-up.

Whether you’re hosting an exclusive dinner or a regional meetup, Sequel’s In-Person Events give you the tools to manage, scale, and integrate every touchpoint into your event strategy—all in one place.