Post-Event Surveys
Capture Attendee Feedback Where Engagement Happens
Most teams put a lot of effort into running great events. They line up strong speakers, spend time building clear messaging, and work on driving real audience engagement during the event.
But once the event ends, the feedback loop often breaks.
Post-event surveys are usually sent later, through separate tools, disconnected from the event experience and from the data teams actually use to follow up. By the time responses come in, context is gone, response rates are low, and insights are hard to act on.
Sequel’s new Post-Event Surveys change that by letting teams collect feedback immediately, inside the event itself, while the experience is still fresh.
Who this is for
Post-Event Surveys are built for teams that rely on events to drive pipeline, educate customers, or build relationships, including:
- Demand Generation teams qualifying and prioritizing post-event leads
- Marketing Operations teams focused on clean data and simple workflows
- CMOs and marketing leaders looking for clearer insight into event impact
- Customer Success and Enablement teams running training or education sessions
If events are an important part of your go-to-market motion, this feature is designed for you.
The problem with post-event feedback
Today, post-event feedback is fragmented.
Teams rely on external survey tools, emailed links, or generic follow-ups that sit outside the event experience. That creates several issues:
- Lower response rates because feedback is requested after the moment has passed
- Survey data that lives separately from attendance and engagement data
- Manual exports and reconciliation to understand what responses actually mean
- Limited visibility into how sentiment connects to pipeline or follow-up
The result is missed insight and slower action, even after successful events.
The Sequel solution
Post-Event Surveys bring feedback directly into the Sequel event experience.
Instead of redirecting attendees elsewhere, hosts can close out an event by presenting a branded survey directly on stage. Attendees respond in the same environment where they just engaged with the content.
Because Sequel events run on your website, every response is captured as first-party data and tied to the attendee, the event, and their engagement timeline.
This turns post-event feedback into something teams can actually use.
Key capabilities
Native post-event surveys
Build one survey per event directly in Sequel using the same form builder you already use for registration.
In-event delivery
Surveys appear inside the event experience and are designed for use as a clear close-out moment once content ends.
Branded and on-theme
Survey styling automatically matches your event branding so the experience feels consistent and intentional.
Flexible question types
Use text fields, checkboxes, dropdowns, default values, or hidden fields to capture both qualitative feedback and structured data.
Attendee-level analytics
Survey responses appear in a dedicated Surveys tab within event analytics, showing individual responses, timestamps, and full activity context. CSV export is available when needed.
Real-world use cases
Qualifying leads after a webinar
A Demand Gen team asks attendees what they want to learn next or whether they are evaluating solutions. Responses help prioritize follow-up and tailor outreach.
Measuring event effectiveness
Marketing leaders gather direct feedback on content relevance, speaker quality, or clarity, alongside attendance and engagement metrics.
Improving future programming
Teams use open-text responses to understand which topics resonated and which fell flat, informing future events.
Customer education and training
Customer Success teams collect immediate feedback on onboarding sessions to identify gaps and improve learning experiences.
Sales follow-up context
Survey responses give sales teams additional insight into attendee intent before reaching out.
Getting started
Post-Event Surveys are are included in all Sequel plans, and built directly into Sequel’s event settings.
Each event supports one post-event survey, intentionally designed for feedback and event close-out rather than in-session polling.
What’s next
Post-Event Surveys make it easier to capture meaningful feedback without adding tools, steps, or friction, and are part of Sequel’s broader focus on turning engagement into usable intelligence.
By capturing feedback inside the event experience, Sequel continues to strengthen the connection between what audiences say, what they do, and how teams follow up across marketing, sales, and customer success.
👉 Book a demo to learn more about using Sequel to support in-person events.