Email Analytics
We are thrilled to announce a powerful addition to Sequel.io’s event management toolkit — Email Analytics. Now, with just a few clicks, you can gain deeper insights into how your attendees interact with all the emails associated with your events, right from the “Emails” tab under your event settings. This feature is available for all customers, providing detailed delivery analytics for registration, reminder, and post-event communications.
Starting October 1st, 2024, Sequel.io automatically began tracking every email sent from the platform. This means you now have access to a comprehensive view of your email performance, including:
- Open Rates: See how many of your emails are being opened.
- Click Rates: Measure how effectively your content drives engagement.
- Spam Reports: Identify if any of your emails are flagged as spam.
- Delivery Issues: Determine if an attendee provided an incorrect email address or if there were DNS issues on the recipient’s end.
Let’s break down how this feature can boost your event engagement and improve your communication strategies.
Identify and Resolve Delivery Issues Early
One of the standout benefits of the new Email Analytics feature is the ability to identify delivery issues quickly. Imagine discovering that a portion of your audience never received your event reminders because of incorrect email entries or misconfigured DNS settings. With Email Analytics, you can easily spot these errors and proactively reach out to affected attendees, ensuring everyone receives the information they need.
Track Individual Engagement with Searchable Email History
Beyond overall delivery metrics, Sequel.io now offers a searchable email history for every event. This means you can search for a specific attendee’s email address to see exactly when they received your emails, which ones they opened, and whether they interacted with any links. This granular timeline view is stored for seven days, giving you enough time to analyze attendee behavior and fine-tune your communication strategy.
Boost Event Success with Actionable Insights
Armed with this data, you can now better understand your audience’s engagement patterns. Are there certain emails that are consistently unopened? Perhaps a redesign or a change in timing would increase open rates. By identifying which emails are most effective, you can optimize your messaging to better serve your audience and boost attendance and engagement for future events.
Automatic Enablement and Seamless Integration
Best of all, this new functionality is already active for all Sequel.io customers. No need to configure or activate anything—just navigate to the “Emails” tab under your event, and you’ll find a detailed breakdown of your email performance starting from October 1st, 2024. Please note that any events created prior to this date will not have email analytics available.
Ready to Get Started?
Head over to your Sequel.io dashboard to explore this new feature and start leveraging the power of email analytics to elevate your event communications. Whether it’s spotting delivery issues or optimizing your email content, the new Email Analytics feature is here to help you create even more engaging and successful events.
If you have any questions or feedback, feel free to reach out to our support team. We’re excited to see how this feature will enhance your events!