Certifications

Webinars are no longer just a demand gen channel. For many teams, they are accredited education. Legal professionals need CLE credits. Finance teams need compliance hours. Healthcare and insurance teams need documented proof of participation. Enterprise customers expect formal certification.

And yet, most marketing teams are still issuing certificates manually. Attendance reports get exported. Watch time is reconciled in spreadsheets. PDFs are created outside the webinar platform. Emails are sent separately.

It works. But it’s slow, fragmented, and risky.

That’s why we built Sequel Certifications.

When Attendance Becomes Compliance

The pressure is different when your webinar carries professional credit. It’s not just about registrations or engagement. It’s about proving that someone actually attended and met the requirements.

If you run:

• CLE-accredited legal webinars
• Financial compliance training sessions
• Insurance continuing education
• Healthcare compliance programs
• Enterprise employee training
• Partner certification programs

You are responsible for issuing valid, defensible proof of completion.

And if you’re doing that outside your webinar platform, your workflow is already more complicated than it needs to be.

The Status Quo: Spreadsheets, PDFs, and Extra Steps

Most webinar platforms stop at attendance reporting. They tell you who joined. Maybe how long they stayed. But they don’t handle certification in a way that feels complete or integrated.

That leaves teams to:

• Export watch-time reports
• Manually calculate thresholds
• Generate certificates in a design tool
• Send follow-up emails from a separate system
• Answer support tickets from attendees asking where their certificate is

For regulated industries, this creates unnecessary compliance risk. For marketing teams, it creates operational drag. And for attendees, it creates friction at the exact moment they expect closure.

Certification Built Directly Into Your Live Webinar

Sequel Certifications automates certification inside the same webinar experience you already run on your website.

During a live session, Sequel tracks watch time in real time. You define the completion threshold, for example 80 percent. When an attendee meets that threshold:

• They see an instant “Congratulations” popup
• They can download their certificate (customized to your brand) immediately
• A completion email is sent automatically
• Their status is recorded in your Sequel dashboard

No exports. No manual reconciliation. No off-platform workflow.

Because your webinar already runs on your website, certification happens in the same owned environment where engagement and first-party data live.

What You Can Now Do That You Couldn’t Before

Turn live watch time into verified completion
Define a threshold and let Sequel automatically determine who qualifies.

Show attendees exactly where they stand
An optional live progress bar displays percent completion during the event. This increases retention and reduces drop-off.

Issue branded, professional certificates instantly
Upload your own PDF template. Sequel dynamically inserts attendee name, event name, and completion date.

Automate pass and fail communication
Send customized completion emails with the certificate attached or linked. Send a separate message to attendees who did not meet the threshold.

See certification performance at a glance
A dedicated analytics view shows total eligible attendees, completion rate, certified users, and those who fell short. You can re-send certificates or download them manually if needed.

All configured directly in your existing event settings.

How Teams Use This in Practice

Demand Gen teams increase live watch time by clearly signaling that certification depends on completion. Engagement improves because attendees know what’s required.

Marketing Ops teams eliminate manual exports and reconciliation. Certification data is centralized inside Sequel instead of scattered across tools.

Field and Event Marketing teams running recurring CLE or compliance programs can scale without adding admin overhead for every event.

CMOs and marketing leaders deliver a more professional experience that reflects the brand, without relying on external tools to finalize the workflow.

Instead of certification being a separate process, it becomes a natural extension of the live event.

Getting It Live in Your Account

Live Certifications are available now to all Sequel customers on Business or Enterprise Plans as an add-on. To configure it:

1. Turn on Certification for the event type
2. Upload and configure your certificate PDF template
3. Set your watch-time threshold
4. Customize your pass and fail emails

Once enabled, everything runs automatically during your live session.

If you’re currently on a Growth Plan and need certification capabilities, your Customer Success Manager can walk you through upgrade options.

A More Complete Event Experience

Webinars on your website already give you first-party engagement data. With Live Certifications, they also deliver verified proof of participation without manual work.

If you run accredited or compliance-driven webinars, this closes the loop.

You can explore Certification settings inside your Sequel dashboard today, or connect with your Sequel Account Manager to discuss how to roll it out across your event series.

👉 Book a demo to learn more about Sequel or explore Sequel Certifications.