Designing Connected Event Experiences Across In-Person and Virtual

Events are no longer standalone moments — they’re connected journeys that shape how buyers experience your brand. From webinars that spark early interest, to in-person touchpoints that build trust, and back to virtual programs that keep momentum alive, the best marketing teams are designing event strategies that move prospects seamlessly from first touch to closed deal.

In this session, we’ll show you how to connect the dots:

✨ Workshop: A tactical walkthrough of how to design audience journeys across in-person and virtual formats — think webinar → roadshow → webinar — and why consistent branding, frictionless check-in, and unified data are the foundation.

✨ Panel: Join leading field marketers as they share how they’re reimagining field marketing, connecting experiences across formats, and building event programs that scale relationships into revenue.

Whether you’re running VIP dinners, roadshows, or virtual series, you’ll leave with a playbook for creating event experiences that feel seamless for attendees and measurable for your revenue team. Reserve your spot and learn how to design the next generation of connected event experiences.