Agentic webinars, on your own domain
Turn webinars and video into a go-to-market engine.
Run exceptional webinars and virtual events directly on your website. Then Sequel Agents carry the content, engagement and understanding they create into the rest of your go-to-market motion.
Trusted by enterprise and growth teams running events on their own websites
Testimonial2.5X
We saw an immediate result after implementing Sequel. We can scale a lot faster and 2x our virtual event volume in just one year.
Carly ChanSenior Manager, Marketing, Carta
Testimonial77%
Now with Sequel, engagement data is in Marketo instantly. We do not have to set up campaigns manually to trigger lead scoring.
Nadine ReganMarketing Operations Manager, Salesloft
TestimonialMillions
We have been using Sequel at 6sense for almost 2 years. We see the value of our webinars in driving the right traffic and engagement, and understand their journey before and after the session.
Adam KaiserVP Brand and Growth Marketing, 6sense
Testimonial500%
Sequel has given us so much data that we can use to generate insights and constantly experiment on how we can be more effective.
Pete KincaidSenior Software Engineer, Growth, Apollo
Testimonial40,000+
We are ranking for our top 5 keywords and topics since we can host webinars on our website with Sequel. It gives us the power to capture topical interest and drive traffic to where we can convert it.
Colt SteingraberSenior Team Lead, Marketing, RevPartners
Testimonial139
Our audience for the webinar was prospects and customers. We hosted a webinar to answer their questions and that resulted in 139 demos booked and over 300 deals influenced.
Taylor CharetteDemand Generation Manager, TekMetric
Testimonial15,000+
Driving 500+ registrations per week by moving webinars to their website and eliminating third-party landing pages, and 50%+ of all event-driven traffic stays on their website.
Jon LoweManager, Webinar Programs, Info-Tech
Testimonial58%
When we moved from Zoom to Sequel, our demo conversion rates jumped from around 45% to 58%. That was the moment it clicked that the experience itself was directly impacting outcomes.
Alex BlanchetteIntegrated Marketing Lead, Sentry
The problem is not your webinars. It is how you run them.
Run them on someone else's platform and the job ends at the recording. The questions, the attention and the buying signals all stay behind with it.
The platform's job
Registration
Went live
Recording sent
Data exported
Webinar over. Job done.
The software finishes early.
Schedule, register, broadcast, record, export. Every box ticked, and the platform stops exactly where the interesting part begins.
What just happened in the room
14 questions asked
92% stayed past the half hour
Q&A kept returning to rollout
Filed by the platform as: attended.
Your audience just told you what they care about.
They asked questions, stayed for some parts and left others, and your experts said things that did not exist before. The platform files all of it as attended.
Intent over time
Session endsDay 3Follow-up
By the time you follow up, the moment has gone.
The highest-intent minute in the whole buyer journey is the one you are least able to act on. Interest was detected. It just was not acted on in time.
A webinar platform is built to run a webinar. Sequel is built to make video drive your go-to-market motion.
A webinar platform
Schedule the webinar
Send your audience to their domain
Go live on their platform
Send the recording
Export the data
Webinar over. Job done.
Sequel
Runs the webinar on your website
Turns it into a content library
Understands who engaged and why
Shapes what you create next
Personalizes what happens after
Carries context into the next program
One webinar program, hosted on your own website, to tackle the whole funnel.
Video is where people show up. An expert teaches something they actually know, a customer tells the story in their own words, a prospect asks the question that is actually on their mind. Sequel brings those moments onto your own pages, where one program can work every stage of demand, from first impression to booked meeting.
Brand awareness
Series and summits that put your experts and point of view in front of the market, on your own pages and under your own brand.
Demand generation
An on-demand library that keeps drawing the audience back long after the live session ends.
Lead capture
Registration and gated moments that turn attention into known people, without sending anyone away from your site.
Pipeline and meetings
Context surfaces who is ready, so follow-up lands on real interest and turns into booked conversations.
Your webinar program, run by agents.
Everything below runs on your own domain, and agents do the building. Your team sets the direction and signs off the output.
Embed
Events run inside your own pages, never a redirect.
Landing pages
On-brand webinar pages, built by agents in minutes.
Registration
Frictionless signup, and higher show rates because of it.
Live sessions
Live webinars broadcast on your own site, at any audience size.
In-person events
Field events run in the same place as everything else.
Certifications
Verify what people learned, not just that they attended.
AI Studio
Turn one session into weeks of content, published to your domain.
MCP server
Your whole event archive, inside every AI tool your team uses.
Audience insights
Act on your most engaged contacts and accounts, per account.
Set it up once, then watch the loop run. Every video program becomes a compounding GTM asset, automatically.
Data tells you what happened. Context helps you convert prospects.
A registration tells you something. So does a question, a page visit, a poll response and a video watched two days after the live session ends.
Because the video lives on your website, Sequel connects what someone does across your site with what they do inside the session.
One personevery interaction, one thread
Read the attribution articleBefore
Visited the pricing page
Registered for the session
Asked about rollout timelinesDuring
Watched 38 minutes, stayed for the Q&A
Came back for the replay two days laterAfter
One person in your CRM, with the whole story attached.
The numbers customers report after switching.
0%
higher conversion, because every attendee arrives as a recognized visitor
$0M+
pipeline from one continuous view of the buyer journey
0%
more pipeline captured after switching, on Salesloft's own numbers
0%
growth in brand traffic, once sessions publish back to your domain
Build, scale and convert, handled by agents rather than people.
Let humans create the moments. Let agents create the momentum. Sequel Agents build, promote, repurpose and score, working from the context above rather than an isolated event record. The difference isn't simply better AI. It's what the AI knows.
Programs that took weeks now launch in hours.
Describe the goal and the audience. Agents build the landing pages, registration, promotion sequences and scheduling, then launch the series.
Session plans and series concepts drafted against your ICPLanding pages built natively, because the event already lives on your siteSpeaker logistics, invites and reminder cadences handled without chasingEvery session becomes a content engine the minute it ends.
A 45-minute webinar should not die in a recording folder. Agents turn it into clips, articles, transcripts and social posts, published back to your own domain.
Short-form clips, captioned and formatted for where they runArticles built from the arguments your speakers actually madePages structured so AI assistants can find and cite themEngagement and on-site behavior become one view of intent.
Watch time, questions, polls and the pages someone read before and after merge into a single score, then sync to your CRM while the intent is still live.
Per-contact and per-account engagement, not an attendance listReal-time sync to Salesforce, HubSpot or Marketo with your own field mappingRouting and alerts that fire on the behavior, not on the registrationSomeone watching the run, so your team does not have to.
Sentinel keeps an eye on the program itself: what is scheduled, what is drifting, where attendance or follow-up is slipping, and what to do about it.
Program health surfaced before it becomes a bad quarterPatterns from past events applied to the next one automaticallyOne person can run a real program, which is usually the actual constraintOne platform replaces them all.
Most teams pay for four or more tools to run a video program, and each one sees a fragment of the same person. Sequel replaces the stack and connects what every part of it learns.
Webinars & Virtual Events
Video Hosting
Repurposing and AI Content Creation
In-Person Events
Web Personalization
11 tools → 1 platformEveryone is adding AI. The question is what their AI actually knows.
A webinar platform
Sequel
Built around
A webinar platform
The event
Sequel
The audience
When the broadcast ends
A webinar platform
Job done
Sequel
The beginning
What it sees
A webinar platform
Registration and attendance
Sequel
Website and video, one relationship
What its AI knows
A webinar platform
The webinar
Sequel
The person, in context
Follow-up
A webinar platform
Generic, sent to the list
Sequel
Shaped by what people showed they care about
Content
A webinar platform
A recording in a folder
Sequel
A library published to your domain
Your data
A webinar platform
An export
Sequel
First-party and connected
Results
Someone with your job has already made this work.
40,000+
hours of new website traffic from one event series
“We are ranking for our top 5 keywords and topics since we can host webinars on our website with Sequel. It gives us the power to capture topical interest and drive traffic to where we can convert it.”
Colt Steingraber
Senior Team Lead, Marketing
RevPartners
Where enterprise GTM teams run their most important programs.
Choose the region your data lives in. Track certifications inside the event itself. Bring your own SSO. And talk to a named team that knows your program rather than a ticket queue.
See it on a site like yours
White-glove customer success
A named team that knows your program, not a ticket queue. Customers call it the best support experience they have had.
Global infrastructure
Server localization lets you choose where your data lives, with SLA-backed uptime for programs running across time zones.
Compliance built in
Audit-ready certification tracking inside every event, built for regulated industries rather than bolted on for them.
Integrations that fit the stack you already run.
Registrations, engagement and attendance flow straight into your CRM, your CMS and the 1,000+ apps your team already works in. No exports, no glue code.
The things buyers ask on the first call.
Is Sequel still a webinar platform?
Yes, and running exceptional webinars is table stakes here, not a side feature. Call Sequel a webinar platform if that's what brought you here.We run exceptional webinars. We're just not stopping there, and neither should you.
How is this different from Zoom Webinars, ON24 or Goldcast?
The difference is architectural, not a feature list. Those platforms run the event on their domain, so your audience leaves your website and the behavioral context goes with them. Sequel embeds natively on your site. The audience never leaves, the signal stays first party, and your CRM updates in real time. That one decision is also why the agents work: they read one unbroken record instead of an export.
Do we need to rebuild our website?
No. Sequel is a lightweight embed, closer to adding a video player or a form. It works with WordPress, Webflow and most major CMS platforms, your design team does not need to be involved to get started, and events look native to your site from the first one.
Who owns the data?
You do. Because events run on your domain, engagement is captured as first-party data, attached to your CRM records and governed by your own data policies. Sequel does not share or sell it. This is the reason most customers give for switching off a legacy platform.
What do the agents actually do without us checking their work?
They draft and schedule rather than publish blind. Agents build the pages, registration and promotion sequences, then repurpose the session into clips and articles, all of which your team approves before it goes out. The routing and scoring run live, because that is the part where waiting for a human is what loses the deal.
Can it handle a real summit, not just a webinar?
Yes. Sequel runs single webinars, on-demand, simulive, series, multi-track virtual summits and in-person events, all on your website. It has powered events with more than 50,000 registrants. If you currently need several tools to cover those formats, it replaces them.
We are mid-contract with our current platform.
That is the most common reason a switch waits, so it is worth saying plainly: contract buyouts and migration support are both on the table. Bring your renewal date to the call and the conversation can be built around it.
The webinar platform that doesn't stop at the webinar.
See the whole loop on a site like yours: the webinar, the context it creates, and what the agents do with it. Built around your program rather than a generic walkthrough.
30 minutes, no deck.