Host, Presenter & Attendee Enhancements
Make live events more human, without adding complexity
Live webinars are still one of the most valuable moments in the B2B buyer journey. They bring real people together, create shared context, and generate some of the strongest engagement signals marketing teams have.
But despite all that, many live events still feel impersonal.
Hosts talk to a list of names instead of real people. High-value attendees blend into the crowd. Presenters are re-added and reconfigured for every event. And the opportunity to make the experience feel relevant in the moment is often missed.
As events become more frequent and more central to go-to-market strategies, that gap matters more than ever. Buyers expect relevance. Marketing teams want stronger engagement signals. And event experiences need to feel intentional, not transactional.
That’s the context behind our latest release.
Who This Is For
These enhancements are designed for teams that run live events as a core part of their strategy, including:
- Demand Generation teams running recurring webinars or event series
- Marketing Ops teams responsible for scale, consistency, and setup efficiency
- CMOs and marketing leaders focused on experience quality and brand credibility
- Field Marketing and Customer teams hosting high-touch sessions, demos, or enablement
If your team hosts live events and cares about engagement quality, this update is for you.
The Problem This Solves
Most webinar tools treat live events like broadcasts.
Attendees show up as anonymous names. Identity lives somewhere else in the CRM. Personalization happens after the event, if it happens at all. And every new event requires repetitive setup that slows teams down.
The result is a set of avoidable costs:
- Live sessions that feel generic, even when the audience is highly relevant
- Missed opportunities to recognize and engage high-value attendees in real time
- Extra operational work for Marketing Ops and event owners
- Weaker context for sales and customer follow-up
This isn’t about adding more features. It’s about closing the gap between who is attending and how the event feels while it’s happening.
The Sequel Solution
Host, Presenter & Attendee Enhancements bring identity, context, and consistency directly into the live experience.
Because Sequel events run on your website and are already connected to first-party audience data, these enhancements activate information you already have and make it usable during the moment that matters most.
Instead of treating identity as something to analyze later, Sequel makes it part of the live experience itself. The result is events that feel more conversational, more intentional, and easier to run at scale.
Key Capabilities
See who’s in the room, instantly
Hosts can hover over an attendee’s name to see their email address and company. This makes it easy to recognize participants directly and engage with more context during live discussions. Acknowledging someone by name or company changes the tone of the event. It increases participation and makes high-value attendees feel seen.
Save and reuse hosts and presenters
Hosts and presenters can now be pre-populated and reused across events. With this feature, recurring webinars and series are faster to launch, roles stay consistent, and Marketing Ops teams spend less time redoing the same setup work.
Add host and presenter avatars
Hosts and presenters can add avatars that appear across the live experience. This helps make events feel more polished and human from the moment attendees join, even before cameras go live.
Real-World Use Cases
Demand Generation webinars
A host can recognize attendees from target accounts during Q&A, encouraging more interaction and creating stronger engagement signals.
Recurring event series
Marketing Ops sets up hosts and presenters once, then reuses them across the entire series, reducing setup time and errors.
Executive or product-led sessions
Avatars and identity-aware hosting help high-stakes events feel intentional and professional from the first moment.
Customer and partner events
Hosts can quickly identify customers or partners in the audience and tailor the conversation accordingly.
Sales follow-up support
Events generate richer context that sales teams can use to reference specific moments and interactions after the session.
How to Access and Use It
These enhancements are available directly within the Sequel live event experience.
- Attendee identity appears when hosts hover over participant names during live sessions
- Hosts and presenters can be saved and managed as part of event setup
- Avatars can be added to host and presenter profiles
No additional setup or configuration is required. The features are live and ready to use.
Host, Presenter & Attendee Enhancements are available to all Sequel customers across all plans. There are no add-ons, upgrades, or gating. This is a core experience improvement designed to raise the quality of every live event on Sequel.
What’s Next
Live events work best when they feel human. Host, Presenter & Attendee Enhancements help teams recognize who’s actually in the room, reduce operational friction, and deliver more engaging live experiences by default.
This release is part of a broader direction for Sequel. We’re continuing to bring identity, engagement, and intelligence closer to the live experience itself, not just post-event reporting. Over time, these foundations unlock richer Audience Insights, smarter AI-driven workflows, and more adaptive experiences across the website.
If you’re already running events on Sequel, you can start using these features right away. And if you want to see how this fits into a broader owned-site engagement strategy, we’re always happy to walk through it with you.
👉 Book a demo to learn more.