Introducing AI Chapters — Turning Every Replay Into an Interactive, High-Intent Journey
Webinars have always been one of the most powerful tools in a marketer’s playbook. They educate, inspire, convert, and create hours of rich content that teams can reuse for months. But there’s one part of the experience that has stayed frustratingly outdated:
On-demand replays are hard to navigate.
They’re long. They’re linear. And unless someone scrubs through manually, the best moments remain hidden — and so does the buyer intent they signal.
Today, that changes.
Meet AI Chapters — the fastest way for buyers to find what they care about
With AI Chapters, Sequel automatically analyzes your webinar recording and breaks it into meaningful, easy-to-navigate sections. Viewers can instantly jump to the content that matters most to them — whether that’s the demo, the customer story, the pricing discussion, or the Q&A.
No more guessing.
No more endless scrubbing.
No more losing high-intent viewers because they couldn’t find the right moment fast enough.
This is a major step forward in transforming replays from passive videos into interactive, intelligent content experiences — all living on your website, where they drive engagement and revenue.
Why replays needed a smarter experience
Long-form video is packed with opportunities. Every shift in topic is a micro-moment of intent. Every question answered is a signal. Every demo segment tells you exactly what your audience cares about.
But none of that is visible when a replay is just a single, undifferentiated block of footage.
Here’s what’s been holding marketers back:
- High drop-off because viewers can’t find the content relevant to them.
- Slow follow-up because sales has no easy way to share exact moments.
- Limited insight into which parts of the session matter most.
- Manual and time-consuming editing to create even basic video structure.
AI Chapters solves all of this in minutes — no editing tools, no post-production, no lift required.
How AI Chapters Work
Inside Sequel’s Media Hub, you’ll now see a new Chapters option available for every replay and uploaded video. From here, you can:
Generate Chapters with AI
Sequel automatically identifies natural transitions in the content and builds structured, clearly labeled chapters. It’s fast, accurate, and requires zero intervention.
Add or Edit Chapters Manually
Want to rename a chapter? Add your own? Adjust a timestamp? You have complete control.
Simply scrub to the moment you want and click Add Chapter.
Publish an instantly navigable replay
Your viewers now see an interactive chapter list alongside the video — on your domain, in your branding, fueling engagement and deeper insight.
What This Means for Your Team — and Your Pipeline
Give your audience a self-guided, frictionless experience
Your buyers get straight to the segment that answers their question — no scrubbing, no guessing, no drop-off. They stay engaged longer because the content finally meets them where they are.
Turn replays into predictable demand engines
Chapters surface which topics resonate, who is engaging, and where interest spikes. You get clearer intent signals, stronger nurture paths, and higher conversion from on-demand views — all without adding manual work.
Make every webinar easier to repurpose — and easier to consume
Your PMM and content teams get a built-in structure that accelerates clipping, blog creation, messaging alignment, and content reuse. Viewers get shorter, more digestible segments that fit how they actually prefer to learn.
Equip sales with precision follow-up
Instead of sending a 45-minute replay, your reps can share the exact 45-second moment that answers a buyer’s use-case question. The result: more replies, stronger relevance, and better meeting conversion.
Fuel the Intelligent Website with richer behavioral signals
Every chapter a buyer clicks… every topic they replay… every moment they skip or linger on…
These micro-interactions become new first-party data points feeding personalization, AI insights, lead scoring, and attribution across your funnel.
You’re no longer guessing what buyers cared about.
You’re watching it unfold in real time and acting on it.
Why this matters for revenue
When replays become interactive, they don’t just get watched — they drive pipeline.
- Viewers stay longer.
- Sales gets clearer intent signals.
- Marketing gets a richer understanding of what resonates.
- Content strategy gets sharper.
- AI repurposing becomes more precise (clean chapter boundaries make for cleaner clips).
It’s the difference between a video that sits on your site and one that works for your funnel.
Another step toward Intelligent Websites
AI Chapters is part of Sequel’s broader mission: turning static websites into adaptive, revenue-aware engagement hubs. As more of your video content becomes structured, navigable, and connected to your data layer, the easier it becomes for your site to understand and respond to buyer intent.
This is not just about making replays better.
It’s about making your website smarter, your content more actionable, and your pipeline more predictable.
Start using AI Chapters today
AI Chapters is now available for all Sequel replays and uploaded videos in Media Hub.
To get started on adding chapters, find the video in Media Hub and select “Chapters” option:
This will open up your manual or AI options. You can name, edit timestamps, and delete chapters to fit your needs.
If you’re manually adding chapters, click the “Add chapter” button below the video at the time you want to apply chaptering in the video. This will add it to the right side as the next chapter.
Your content is already great.
With Sequel AI Chapters, now it’s easier than ever for your audience to discover the moments that matter and for your team to act on them.