First Marketing Hire to VP: Building an impactful brand and enterprise marketing organization

Explore the journey from being the first marketing hire to building a high-impact enterprise marketing organization. Learn how to transform outdated marketing practices into a modern B2B SaaS function that drives both growth and brand awareness. Join Jennifer Hankin and Oana Manolache as they discuss key decisions like who to hire first, how to build a scalable organization, and the importance of having a strong designer early on. You’ll also discover how brand consistency influences long sales cycles and why it’s critical to the success of your GTM strategy. Tune in live to walk away with actionable insights to guide your team’s growth and establish a lasting, impactful brand presence.