# Sequel

> Sequel lets you run webinars and virtual events natively on your own website — fully branded, with the analytics and CRM sync built in.

Sequel is a webinar and virtual-events platform that runs natively on your own website — branded, embeddable, with registration, live and on-demand video, AI, analytics and CRM sync built in.

## Product

- [Live Sessions](https://sequel.io/live-sessions): With Sequel.io, live webinars stream directly on your website, offering hosts a full production suite and crystal-clear video and audio for any audience size.

## Pricing

- [Pricing](https://sequel.io/pricing): Explore flexible pricing plans at Sequel.io tailored for modern marketing teams. Compare features, integrations, and support across tiers to find the perfect fit for hosting webinars, virtual events, and on-demand experiences on your website.

## Guides & articles

- [5 ON24 Alternatives Dominating Webinars in 2026](https://sequel.io/blog/on24-competitors): Comparing ON24 alternatives after the Cvent acquisition? See what ON24 customers actually say about the platform.
- [How to Build a Webinar Series That Drives Pipeline](https://sequel.io/blog/build-a-webinar-series): Learn how to build a B2B webinar series that drives pipeline. This guide covers format selection, branding, content repurposing, and more.
- [Event Livestreaming Services: 5 Platforms Compared (2026)](https://sequel.io/blog/event-livestreaming-services): Comparing event livestreaming services for B2B teams in 2026. Covers Sequel, Cvent, Goldcast, Bizzabo, and more (with free options).
- [5 Zoom Alternatives for B2B Marketing Teams (2026)](https://sequel.io/blog/zoom-webinar-alternatives): Looking for Zoom Webinar alternatives? See what B2B marketing teams actually say about Zoom's limitations, plus reviews of 5 alternatives.
- [A Developer’s Guide To Video APIs (With Use Cases)](https://sequel.io/blog/a-developers-guide-to-video-apis-with-use-cases): Evaluate video APIs for developers in 2026. Learn about WebRTC vs. HLS and learn how to deploy live video with 4 lines of code.
- [12 Types of Virtual Events For B2B Marketers (2026 Guide)](https://sequel.io/blog/virtual-events-for-marketers): Discover the 12 types of virtual events B2B marketers use in 2026 to capture 1st party data, track buyer signals, and drive pipeline.
- [How to Livestream a Virtual Event (Plus the Best Platforms to Use)](https://sequel.io/blog/livestream-platforms-live-virtual-events): Everything you need to livestream a virtual or hybrid event: equipment, encoding, bandwidth, and how to choose the right platform.
- [Event ROI: How to Measure Event Pipeline (2026 Formula)](https://sequel.io/blog/event-roi): Learn how to calculate event ROI with a simple formula, real pipeline benchmarks, and tactics from B2B teams generating millions in pipeline.
- [Exploring 6 Modern Webinar Formats for B2B (2026)](https://sequel.io/blog/webinar-formats): Unsure which webinar format to use? Compare 6 formats including panels, AMAs, interviews, and more to find the best fit for your goals!
- [Community-Led Growth: 6 Examples from Brands Getting It Right](https://sequel.io/blog/6-popular-community-led-growth-examples-from-leading-brands): What is community-led growth and which companies do it well? 6 real examples from Notion, Figma, HubSpot, and more (+ how to apply it).
- [Best Time for Webinars: When to Schedule for Maximum Attendance](https://sequel.io/blog/best-time-for-webinars): What's the best time for webinars? Tuesday through Thursday at 11 AM or 2 PM in your audience's time zone. Here's why.
- [Hybrid Event Software: The B2B Platform Guide for Pipeline](https://sequel.io/blog/hybrid-event-software): Compare hybrid event software that drives pipeline, not just attendance. Platform features, pricing, and ROI frameworks for B2B teams.
- [How to Record a Webinar: The Revenue-First Guide for B2B Teams](https://sequel.io/blog/how-to-record-a-webinar): Learn to record webinars that drive revenue. Platform methods, quality optimization, and AI-powered repurposing for B2B marketers.
- [Post Webinar Survey Questions That Turn Feedback Into Pipeline](https://sequel.io/blog/post-webinar-survey-questions): Post webinar survey questions that turn feedback into revenue signals. Questions that sales actually uses (with templates).
- [Webinar Examples With Takeaways You Can Steal](https://sequel.io/blog/webinar-examples): Webinar examples with ideas you can steal! Real examples from companies generating millions in revenue. See what works.
- [What Is a Webcast? Definition, Benefits & How to Get Started](https://sequel.io/blog/define-webcast): In this guide, we define webcasts in a clear, straightforward manner so you can use the right vocabulary when setting up your strategy.
- [Webcasting for B2B Teams Tasked with Driving Revenue](https://sequel.io/blog/webcasting): Learn how webcasting drives enterprise revenue through broadcast-style events that reach thousands, from technology to ROI.
- [How Does a Webinar Work? Complete Guide for B2B Teams](https://sequel.io/blog/how-does-a-webinar-work): Learn webinar mechanics, setup process, and revenue optimization. From technical basics to advanced intelligence workflows for B2B marketing.
- [15 Webinar Email Templates to Increase Conversions](https://sequel.io/blog/webinar-email-templates): 15+ proven webinar email templates for B2B teams. From invitations to follow-ups that convert attendees into qualified leads and revenue.
- [Webinar Meaning: Definition & Strategic Guide for B2B Teams](https://sequel.io/blog/webinar-meaning): Learn the complete webinar meaning, from basic definition to strategic implementation, plus how teams use webinars for revenue generation.

## Customer stories

- [How Carta Drives $Millions in Revenue from Webinars Through Operational Excellence](https://sequel.io/customers/cartas-playbook-for-driving-hundreds-of-event-registrations)
- [How 6sense Ran an ABM-Driven Webinar Series That Influenced Millions in Pipeline](https://sequel.io/customers/how-6sense-ran-an-abm-driven-webinar-series-that-influenced-millions-in-pipeline)
- [Increasing Product Adoption by 500% with Embedded Webinars at Apollo.io](https://sequel.io/customers/increasing-product-adoption-by-500-with-embedded-webinars-at-apollo-io)
- [How Mutiny Creates Viral Webinar Series that Generate a 42x ROI](https://sequel.io/customers/how-mutiny-creates-viral-webinar-series-that-generate-a-42x-roi)
- [Storylane: Increasing Brand Traffic by 50% and Driving Advocacy](https://sequel.io/customers/storylanes-webinar-playbook)
- [Everflow’s Event Attribution Playbook for Driving 78% YoY Attendee Growth with Powerful Partnerships](https://sequel.io/customers/everflows-event-attribution-playbook-for-driving-78-yoy-attendee-growth-with-powerful-partnerships)
- [Userpilot Playbook: How to 3x Demo Bookings with a Thoughtful Webinar Follow-up Strategy](https://sequel.io/customers/userpilots-post-webinar-playbook)
- [139 Demos in One Webinar: Tekmetric’s Full-Funnel Webinar Playbook for Converting Attendees](https://sequel.io/customers/139-demos-in-one-webinar-tekmetrics-full-funnel-webinar-playbook-for-converting-attendees)
- [Inside the Value Loop: How Cognism Turned Consistent Audience Growth Into $6 Million in Revenue](https://sequel.io/customers/how-cognism-turned-audience-growth-into-6-million-in-revenue)
- [How to Build a Webinar-Led Growth Engine That Drives over $2M in Pipeline & Activates Your Entire Audience](https://sequel.io/customers/threatconnect)
- [Copy.ai’s 1-Hour Playbook for Launching Webinar Campaigns That Convert](https://sequel.io/customers/copyai)
- [How NMS Labs Drives a 71% Attendance Rate with a Timely, Expert-Led Webinar Strategy](https://sequel.io/customers/how-nms-labs-drives-high-webinar-attendance-rates)

## Explore

- [Blog](https://sequel.io/blog): Guides and playbooks on webinars and virtual events.
- [Customer Stories](https://sequel.io/customers): How companies drive pipeline with Sequel.
- [Integrations](https://sequel.io/integrations): Connect Sequel to your CRM, MAP and stack.
- [Sequel Academy](https://sequel.io/academy): Short courses on running events with Sequel.
- [Game Changers Masterclass](https://sequel.io/masterclass): Masterclasses on building webinar programs.
- [Game Changers CMO Series](https://sequel.io/cmo-series): Conversations with category-leading CMOs.
- [Product Updates](https://sequel.io/product-updates): The latest Sequel features and releases.
- [Release Hub](https://sequel.io/releasehub): Ongoing platform release notes.

## Docs

- [Help Center](https://help.sequel.io/en/): Product documentation and how-to guides.
- [Trust Center](https://trust.sequel.io/): Security, privacy and compliance.