[Recording] Rishi Mallik

Marketing leaders must move beyond traditional funnel models and embrace a more dynamic, revenue-first mindset. Join Rishi Mallik and Oana Manolache in a discussion on how forward-thinking organizations can develop predictable marketing funnels through continuous experimentation and strategic alignment with revenue goals. They’ll dive into the key principles that enable high-performing teams to rapidly iterate on campaigns, leverage real-time data, and deliver measurable impact across the customer journey. Tune in as they uncover how to stay ahead of the competition by fostering a culture of innovation and positioning marketing as a growth engine. This session will challenge conventional thinking, inspire bold experimentation, and share insights from top industry leaders who are redefining the rules of marketing for the modern era.