Project 30: Sitecore’s Framework for AI & Data-Driven Marketing Teams

AI is no longer just a tool—it’s an essential force multiplier for marketing teams. But how do you move from experimentation to full integration and measurable impact? In this session, Kathie Johnson, CMO at Sitecore, and Oana Manolache, CEO at Sequel.io, unpack Project 30, Sitecore’s bold initiative to operationalize AI and drive 30% gains in efficiency and pipeline. You’ll get an inside look at how Sitecore is building a hybrid AI + human marketing organization, leveraging AI agents to handle repetitive tasks while enabling marketers to focus on creativity, strategy, and customer engagement.